Apogee Consultancy start business diagnostic from diagnostic to practice that starts with the identification of symptoms of underperformance and establishes causal linkages between some symptoms and enterprise performance. The diagnostic process consists offour steps: Diagnosis, prognosis, treatment and practice. Diagnosis is associating unsatisfactory performance of business processes with poor managerial decisions. Prognosis is linking the management mistakes to the marketing objectives. Treatment is a decision about whether to address the problem, fix the symptom, or both. Practice is about the choice of the type of intervention: training, consulting, counselling or any combination of all three.